Celebrating International Women’s Day

March 8, 2018

CV Harquail

iLab’s Entrepreneur-in-Residence Petra Kassun-Mutch, Founder, Eve-Volution Inc. and CV Harquail, Co-Founder, Feminists At Work, took participants in this full-day workshop on a journey into entrepreneurial feminism. They explored what it means to put feminism into practice and experience the Feminist Business Model Canvas (FBMC).

“Feminist businesses go beyond conventional social enterprises…they simultaneously pursue systems-level change and gender responsive product or service level solutions.” – CV Harquail, FBMC Facilitator

Key Takeaways

Petra Kassun-Mutch

The design jam was an opportunity to learn more about how feminist principles can help build social enterprises that work at full power. The program explored the gendered matrix of value creation, and how gender influences the design of new products and services.

A key takeaway was the idea that mindful gendered innovation and business process design efforts can become an engine for growth and inclusion. The emphasis was on the importance of building inclusivity into marketing and communications messages, but also exploring opportunities to advance equality and inclusion and embracing an inquiry-driven process.

Feminist values and gender responsive enterprise design can be put into practice using the Feminist Business Model Canvas (FBMC). The design jam was an opportunity to learn more about how feminist principles can help build social enterprises that work at full power.

Interested? Learn more about the FBMC.

Thanks to funding from the Ontario Trillium Foundation we were delighted to offer Durham’s first-ever Feminist Business Model Design Jam free of charge. (This workshop is a popular LiisBeth.com event valued at $200 per person.)