I am Monique Hughes, founder of EV Cosmetics, which is a line of cosmetics that focuses on women of color.
EV stands for Eula’s Virtue, after my late grandmother Eula Lee Bond. In my eyes, she was a virtuous woman and in honor of her, I have chosen to name my company after her.
The idea for EV Cosmetics came from a need that I had personally, and that wasn’t being fulfilled – I wasn’t able to find a foundation to match my complexion. About four years ago the idea to start my own company came to life and in December 2015 EV Cosmetics was launched.
My goal is to make the ordinary …. extraordinary!
– Monique Hughes, Founder & CEO